In a circular fashion industry, designers, producers, retailers & consumers are challenged to take the whole life cycle of a garment into account.
Discover more about our efforts for all the different aspects of the loop:
Increase in sustainable materials and gowns
MRFG critically examined all the fabrics it traditionally uses (as well as their suppliers). Building on the results of this research, the company will launch a capsule collection with six dresses that are made as sustainably as possible in April 2020. From then on, the share of sustainable gowns will increase with 5% each year. Also on the program is a parallel rise in the percentage of sustainable materials across all the collections.
Fun fact: to constantly remind themselves of the green alternatives available, the team installed an inspiration board at the MRFG studio with samples of sustainable materials!
Sustainable design training and recycling (cutting) waste
All MRFG designers are trained in optimal material use and quantities, in order to limit the amount of fabric that goes into the voluminous gowns. The trimmings that do end up on the cutting room floor get a new life as building material. Though this solution is preferable by far to the waste pile, MRFG wants to do better. That’s why the company is eagerly looking for ways to use this cutting waste internally, for instance as yarn. And because even the smallest details matter, MRFG swears by recycled pattern paper.
Production on demand in own MRFG facility
Contrary to some other bridal wear brands, MRFG makes all of its gowns to measure. This means the production only kicks off when there’s a purchase order. As a result, overstock is never an issue and the amount of production waste remains limited.
94% of the collection is handmade in Europe, by highly skilled Portuguese seamstresses. They work in a modern and eco-friendly building (its roof is dotted by solar panels), a stone’s throw away from the suppliers to keep the chain short. This not only allows MRFG to reduce its ecological impact, but also to safeguard its unique DNA.
MRFG knows exactly who made its dresses – transparency: check – and in which circumstances. Regular factory visits guarantee comfortable working conditions and fair wages (the team is paid more than the minimum wage).
Delivery direct to stores and sustainable marketing material
The lion’s share of Marylise & Rembo Styling Fashion Group dresses is delivered from their Portuguese production base directly to the stores. By cutting out intermediaries like a distribution centre in most of the cases, MRFG minimises its logistic footprint.
All MRFG marketing tools, from labels to look books, are made from recycled paper, and since 2019, B2B customers can ask MRFG not to include hangers with their order. The Group attaches importance to honest and transparent communication, giving a sneak peek into the expansion of their Portuguese production facility on its website, or into the preparations for the sustainable capsule collection. The latter will also be in the spotlight at the Barcelona Bridal Fashion Week in April 2020.
Webpage devoted to sustainability
On the MRFG website, an entire page is devoted to sustainability. The Rembo Styling website, in turn, provides readers with background information on for instance the knitwear collection – the brand explains its choice for mohair and introduces Candice, who finishes every knitted item by hand in her studio. MRFG wants to make a habit of this type of communication by launching a blog with sustainability stories. The ultimate goal? Getting customers to care about, and to feel involved in, the sustainability discussion. In addition to this work in progress, MRFG encourages customers to turn their beloved dress into something new, as we’ll explain in more detail in the next paragraph.
End of life
Finally, MRFG wants to encourage brides to reuse their dress. The team is of course fully aware of the emotional attachment that typically exists between women and their wedding gowns, so making resources of these dresses is not a very likely option. But MRFG is toying with ideas to inspire customers to other types of reuse. Proud owners could transform their dress into a top and skirt, for instance, or a christening dress for their children.