news new uk ireland agent

New UK & Ireland Agent

Meet Heidi Waring

“I set up my pretty Bridal Boutique, Lace & Co. in Yorkshire in 2013 following years of dreaming about having my own boutique filled with stunning, beautiful, elegant wedding dresses.

“I guess I am an incurable romantic at heart. I love anything related to weddings but there is something particularly special about wedding dresses, the different styles from the thirties art-deco style dress to the fifties lace tea-length dresses to today’s more contemporary and cool urban-chic bridal gowns. I know that every bride is unique but all girls surely have one thing in common, to look absolutely perfect on their wedding day.

Before my first exciting days as a boutique owner, I was actually an Investment Manager in London (I know, quite a change!) and a Business Development Manager looking after client accounts for a large Australian corporation. This hopefully means I have the experience and knowledge to care for clients and I’d like to think that, together with owning a boutique myself and having a degree in European Languages and Business, it means I have a good understanding of how a successful business operates within the Bridal industry, from maximizing sales potential and managing profit-loss accounts to using social media to promote your brand.

I won’t lie, it won’t be easy to fill Jo’s shoes, she was an amazing agent and contact for us here at Lace & Co, and she really adored her clients but with your patience and understanding, I am excited to start this challenging new role as Agent for Marylise and Rembo Styling.

I very much look forward to meeting each of you and working with you in the future.”