MRFG welcomes international customers
to their own showroom in Barcelona
“This year not only will we participate in Barcelona Bridal Fashion Week, the fashion show and the bridal fashion fair in Barcelona, for the first time we also invite our customers to our private showroom. The aim is to further personalize our customer contact and thus improve the quality of the appointments. This allows us to distinguish ourselves even more on the international bridal fashion market, “says Chiara.
To combine the private showroom, fashion show and trade fair, the MRFG sales team will spend an entire week in Barcelona during April. In the showroom the sales team will receive invited guests by appointment between the 23 and 25 of April, just before the professional fair that takes place from 27 to 29 April. In between, MRFG also takes part in the fashion show of the Barcelona Bridal Fashion Week on April 26th at 10:30am. Make a note of these dates in your diary because you will be surprised yet again!
Expand international clientele
“Extending our international clientele is an important focus,” Victoria explains, “we still have a lot of potential. Barcelona Bridal Fashion Week is the most interesting occasion to introduce ourselves to high level international bridal stores. Belgians, Dutch, Spaniards, Italians and Germans and owners of boutiques in Japan and Scandinavia are all here. We have a stand for Marylise and Rembo Styling and also take part in the fashion show of the fair alongside all major bridal players. ”
“Our participation was very successful last year; we made good contacts. However we regretted that we could not spend enough time and attention on our customers at the fair. Sometimes there were four or five German-speaking customers all at the same time.”
“That’s why this year we’re inviting our customers to our showroom in the heart of Barcelona where everyone gets a personal appointment. We’re actively organizing this before the fair takes place. April is an important month for bridal shops and it is not easy for them to spend a whole week in Barcelona. We’re giving them the opportunity to plan their appointment and to view the collection in a peaceful setting at a time that suits them best. ”
Own universe
“We have chosen a beautiful space in Barcelona where we can show the wedding dresses of Marylise and Rembo Styling in our own space: we can determine the decor and serve a snack and drink. This way we can receive customers in an appropriate way. I am already looking forward to it. (laughs) The advantage is that customers can fully concentrate on our collections and see our own show that takes place 3 to 4 times a day. We will guide them through the new collection that is clearly arranged on rails and give them advice tailored to their needs. By then we will have already had two exhibitions – White Gallery in London and Sposaitalia in Milan – and the collection presentation at our headquarters in Herentals, so we will have a good view of how the dresses have been received in the market. ”
Appointments can be made by telephone at 0032 / 3.260.60.73 or by mail [email protected]
Location Private Showroom
(by appointment only)
The GlassRoom
Passeig de Gràcia, 32 – 1st floor
08007 Barcelona
Spain
Timetable
Monday 23 April:
10h Rembo Styling
12h Marylise
14h Rembo Styling
16h Marylise
Tuesday 24 April:
16h Rembo Styling
18h Marylise
20h Rembo Styling
Wednesday 25 April:
10h Rembo Styling
12h Marylise
14h Rembo Styling
16h Marylise